Findability Vocabulary
- 1. SEO (Search Engine Optimization)
- The practice of optimizing a website to enhance its visibility and ranking on search engine
results pages (SERPs).
- 2. SERP (Search Engine Results Page)
- The page displayed by a search engine in response to a user's query, containing a list of
relevant websites.
- 3. CTR (Click-Through Rate)
- The percentage of users who click on a link compared to the total number of users who view a
page or email.
- 4. Keyword Density
- The percentage of times a keyword or phrase appears on a webpage compared to the total
number of words.
- 5. Backlink
- A link from one website to another, considered as a vote of confidence and a factor in
search engine rankings.
- 6. Crawling
- The process by which search engine bots systematically browse and index web content.
- 7. Indexing
- The process of adding web pages into a search engine's database, making them available for
retrieval in search results.
- 8. Meta Tags
- HTML tags that provide metadata about a webpage, including title tags and meta descriptions,
influencing search engine results.
- 9. Canonical URL
- The preferred URL for a piece of content, used to resolve duplicate content issues and
consolidate link equity.
- 10. Alt Text
- Descriptive text added to an image tag in HTML, providing information about the content of
the image for accessibility and SEO purposes.
